Coca-Cola will be celebrating International Friendship Day on July 30th with the launch of its first-ever digital collectibles. This auction will be a four-piece set. The OpenSea auction will begin at 12:01 am UTC on Friday 30th July and close at 8:00 pm UTC on Monday 2nd August. All Coca-Cola proceeds from the auction will be donated to Special Olympics International, Coca-Cola’s friend and partner for 53 years.[h/t businesswire]