The first step to email marketing is understanding that it's not a "one size fits all" model and although some businesses may try to be, you can't be all things to all people! Your database is full of different groups of people who don't always have similar interests. The emails you send need to be tailored to those different groups or segments of people. Figuring out how to be personable via email and cater to each segment is the next step! Ready to press send? #BigPresence