Almost anywhere worth eating isn't going to be found on the first page of Google. The first few pages in Google searches, especially for things like food or things to do, are going to be filled with businesses and companies with the $$$ to be there. Google rankings are expensive, and the really amazing, authentic mom and pop shops in any city just aren't going to make the cut. So what can you do? Walk around. See what looks good. Talk to the locals. Because we'll tell you what — word-of-mouth is free, and it's absolutely the most reliable search you can do. #advertising #travel #buylocal #eatlocal #sustainabletravel